Wegmans is "proud of our egg farm," [Jeanne] Colleluori said. Asked about the treatment of the chickens, [Jo] Natale pointed to the fact that Wegmans' eggs are Animal Care Certified, a self-monitoring program administered by United Egg Producers, an egg industry trade association. She also suggested that the activists' ultimate goal is to discredit the ACC label, a suggestion that may not be far from the truth since Compassionate Consumers and other animal advocacy groups say the label isn't substantive. The Better Business Bureau has twice ruled that egg producers should stop using the ACC labels because they are misleading, but Wegmans' egg cartons still display the logo.

Colleluori conceded that Wegmans eggs are not the most humanely produced variety available.

The article gets our point across. The practices Wegmans condones at their egg farm, and the way they advertise it to their customers, simply don't meet the standards we've come to expect from such a great company.